{"id":1666,"date":"2017-10-09T01:56:37","date_gmt":"2017-10-09T01:56:37","guid":{"rendered":"https:\/\/microinsurancemaster.org\/?p=1666"},"modified":"2018-09-26T13:07:25","modified_gmt":"2018-09-26T13:07:25","slug":"whats-the-why-of-microinsurance-master1","status":"publish","type":"post","link":"https:\/\/microinsurancemaster.org\/whats-the-why-of-microinsurance-master1\/","title":{"rendered":"What\u2019s The \u2018Why\u2019 Of Microinsurance Master?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1666\" class=\"elementor elementor-1666 elementor-bc-flex-widget\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-hbn0es3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"hbn0es3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-txdpud2\" data-id=\"txdpud2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8m2sc4i main-article-title elementor-widget elementor-widget-heading\" data-id=\"8m2sc4i\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s The \u2018Why\u2019 Of Microinsurance Master?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-z5e8i51 elementor-widget elementor-widget-image\" data-id=\"z5e8i51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"634\" src=\"https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/start-with-why-1.jpg\" class=\"attachment-full size-full wp-image-1857\" alt=\"What\u2019s The \u2018Why\u2019 Of Microinsurance Master?\" srcset=\"https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/start-with-why-1.jpg 1200w, https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/start-with-why-1-300x159.jpg 300w, https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/start-with-why-1-768x406.jpg 768w, https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/start-with-why-1-1024x541.jpg 1024w, https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/start-with-why-1-350x185.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3kujyfc margin_top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3kujyfc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7mp9hbf\" data-id=\"7mp9hbf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7s99e3b elementor-widget elementor-widget-text-editor\" data-id=\"7s99e3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In one of the most viewed TED talks ever, Simon Sinek makes a strong call that it is not <strong><em>what<\/em><\/strong> you do, but <strong><em>why you do it<\/em><\/strong> that matters most to your clients, employees, and partners.<\/p><p>His 2009 book, <em>Start With Why: How Great Leaders Inspire Everyone to Take Action, <\/em>went on to become an international bestseller.<\/p><p>Sinek argues that most organisations communicate first about their <em>what<\/em> \u2013 the product or service &#8211; which is an \u2018outside-in\u2019 approach.<\/p><p>The most inspiring business leaders, he argues, start with an \u2018inside-out\u2019 approach \u2013 the <em>why <\/em>precedes the <em>what<\/em>.<\/p><p>This is essentially your purpose for being in business, your values, and your beliefs that sit behind the products and services you provide. It\u2019s what really <em>connects<\/em> to people: they relate to the <em>why<\/em> of your business more than the <em>what<\/em>.<\/p><p>Apple\u2019s iPhone illustrates this well. What really grabs people is not so much the features of the iPhone, though they\u2019re important. It\u2019s the attitude of Apple in thinking differently and pushing the boundaries that people really love; the sense of exclusivity. And this is the \u2018secret sauce\u2019 behind their success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-jjy3xdy elementor-widget elementor-widget-spacer\" data-id=\"jjy3xdy\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 25-04-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fpqtx2 elementor-widget elementor-widget-heading\" data-id=\"0fpqtx2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The \u2018why\u2019 of Microinsurance Master<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-urm4ctf elementor-widget elementor-widget-image\" data-id=\"urm4ctf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/G.-Dialogue-with-a-Customer-1024x683.jpg\" class=\"attachment-large size-large wp-image-1895\" alt=\"Pioneer Microinsurance staff in dialogue with a customer\" srcset=\"https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/G.-Dialogue-with-a-Customer-1024x683.jpg 1024w, https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/G.-Dialogue-with-a-Customer-300x200.jpg 300w, https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/G.-Dialogue-with-a-Customer-768x512.jpg 768w, https:\/\/microinsurancemaster.org\/wp-content\/uploads\/2017\/10\/G.-Dialogue-with-a-Customer-350x233.jpg 350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-z70onob elementor-widget elementor-widget-text-editor\" data-id=\"z70onob\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Microinsurance in itself is a purpose-driven business. Providers strive to reduce the vulnerability of poor communities around the globe.<\/p><p>Developing a microinsurance business is no simple journey. Microinsurance challenges us to \u2018rethink\u2019 insurance and to build it from the ground up again &#8211; with products and partnerships that are new and might feel a little awkward at first. There are some unique challenges to solve too \u2013 such as achieving the fast claim settlements that are required to provide value for the insured.<\/p><p>Organisations without a strong purpose might pull aside from the sector as soon as they encounter the inevitable obstacles on the microinsurance road.<\/p><p>Because it is so challenging, it\u2019s important to understand your <em>why<\/em>, so that when the going gets tough you remain aligned to your overall objective and don&#8217;t stray off-track. It\u2019s been shown by the most successful microinsurers that having a long-term market development vision nurtures the patience to overcome the early obstacles and to persevere in the right direction.<\/p><p>Many organisations strive for the latter but are searching for effective approaches to uplift their activities.<\/p><p>At Microinsurance Master, we celebrate the heroes that have taken up this courageous challenge.<\/p><p>We\u2019re serious about helping microinsurers to grow and reduce the vulnerability of low-income people around the world.<\/p><p>We want to inspire and strengthen microinsurance leaders. We believe that, by doing this, their organisations, the sector as a whole and, in particular, microinsurance beneficiaries will all thrive. That&#8217;s why we\u2019ve teamed up with industry leaders like Pioneer Microinsurance, ILO&#8217;s Impact Insurance Facility and Microinsurance Centre, to create Microinsurance Master.<\/p><p>In our 10-week leadership programme, we focus on purpose-driven leadership and client-centric solutions that reduce the vulnerability of low-income people, making microinsurance businesses thrive.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-rdug3zu elementor-widget elementor-widget-spacer\" data-id=\"rdug3zu\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-nx6i8h6 elementor-widget elementor-widget-heading\" data-id=\"nx6i8h6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s your why?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fkjqrhx elementor-widget elementor-widget-image\" data-id=\"fkjqrhx\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/microinsurancemaster.org\/wp-content\/uploads\/elementor\/thumbs\/start-with-why_what-is-your-why-qb3jfwc8nf9uab66uw9dq0obux3uz4k6ihs5i52ti8.jpg\" title=\"concept drawing on the blackboard\" alt=\"concept drawing on the whiteboard\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-s2l6kx7 elementor-widget elementor-widget-text-editor\" data-id=\"s2l6kx7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>So, what is <em>your<\/em> why? Do you have a clear north star that guides your steps on the microinsurance road?<\/p><p>The better you crystalize your vision, the easier it will be to make day-to-day decisions about the direction you want to take.<\/p><p>Is your vision clear and are you one of those microinsurance leaders that are on the lookout for further inspiration, insights, and tools to make your business thrive?<\/p><p>We would love to hear from you!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-h2d00c9 elementor-widget elementor-widget-text-editor\" data-id=\"h2d00c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you are serious about making your microinsurance activities thrive, join the Microinsurance Master programme.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4mhpilk elementor-widget elementor-widget-heading\" data-id=\"4mhpilk\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/microinsurancemaster.org\/apply-now\/\">Start the application process here.<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2mdnwc4 elementor-widget elementor-widget-spacer\" data-id=\"2mdnwc4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In one of the most viewed TED talks ever, Simon Sinek makes a strong call that it is not what you do, but why you do it that matters most to your clients, employees, and partners.<\/p>\n","protected":false},"author":1,"featured_media":1857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What\u2019s The \u2018Why\u2019 Of Microinsurance Master? - Microinsurance Master<\/title>\n<meta name=\"description\" content=\"Simon Sinek makes a strong call that it is not what you do, but why you do it that matters most. We help microinsurers thrive. Do you want to know why?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/microinsurancemaster.org\/whats-the-why-of-microinsurance-master1\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What\u2019s The \u2018Why\u2019 Of Microinsurance Master? - Microinsurance Master\" \/>\n<meta property=\"og:description\" content=\"Simon Sinek makes a strong call that it is not what you do, but why you do it that matters most. We help microinsurers thrive. 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